We work on your behalf to create
“hassle-free and handled” turnkey solutions.
Customized Solutions to Increase Profitability and Incremental Sales
F&I Solutions
Dealer Services
Business Development
Consulting & Training
Finance & Insurance has always been an important revenue generator for car dealers, but now more than ever it’s becoming a major driver of profit. We partner with the nation’s largest F&I service providers, so we can tailor products to fit your needs and customized solutions to increase profitability and incremental sales.
Your profit-margin increases when your team learns how to sell more than cars. In addition to helping dealers recruit and staff, we fully train your teams to gain momentum.
Lane4 Automotive Services was born out of Eddie’s passion for helping car dealerships realize new revenue streams and best options for their customers. He assembled a Leadership Team from a wide range of backgrounds to create a well-rounded, service oriented, One Stop Shop. Lane4 has a dealer-centric focus to create better mechanisms for profit, and a wide network of strategic partners to implement them. As an independent, we pick the best option in every area or “lane” to provide custom solutions, best practices, and further enhance successful businesses.
Years of industry experience with the biggest automotive manufacturers gives us the strategic advantage to training your teams.
Eddie left his dream job at General Motors for one simple reason: an unfettered desire to offer the best business solutions to dealerships. As the #1 rep in the company, Eddie was an established agent with incomparable integrity to a massive network. As an independent agent, Eddie quickly found momentum in signing Findlay Chevrolet and Rotolo Chevrolet, to name a few. With over 20 years of experience in the automobile industry, he also has first-hand success in finance, management, and business development at high volume dealerships.
“Lane4” is a nod to Eddie’s love of sports. He approaches his business with competitive fierceness from a point of advantage in the fastest lane. His personal relationships with friends, family, and clients are considered his greatest equity and pride in life.
Orel Hershiser is a man of great accomplishments on and off the field. World Series MVP, National and American League Championship Series MVP, Professional Poker Player, Bestselling Author, and Emmy Award-Winning Broadcaster, just to name a few. His nickname is “Bulldog” because of his tenacity and winning attitude while keeping his integrity.
It is a natural fit for Orel to join the Lane4 team as Business Brand Ambassador. It is an undeniable match to the four pillars of what Lane4 embodies as a business.
United States Marine. 35-year corporate career. Family man. Sports guy. Keith has nothing to prove. He navigated a successful climb up the corporate ladder to attain Vice President of Sales & Operations. He lives and breathes company profitability. His gratification comes in helping others find revenue streams and a stronger bottom line.
A doting Grandpa, adoring Husband and Dad, Keith is happiest spending time with family and friends.
Raised in Los Angeles in a family that emphasized the importance of a strong work ethic, Michael incorporates a sense of duty and determination into each project he undertakes. With years of experience in Marketing, Michael brings a wealth of knowledge in strategic product exposure focused on ensuring company profitability. Michael’s background as a First Responder in Southern California underscores his commitment to communication and teamwork, values critical to the success of any project, large or small. These values, combined with honesty and integrity, are what you can rely on when Michael and Lane4 become trusted partners in your company’s performance goals.
In his personal life Michael is a community volunteer and has participated in events with organizations such as the Los Angeles Regional Food Bank, American Red Cross, and AYSO, among others. In his leisure time you can find this UCLA alum enjoying a local baseball game, camping along the Santa Barbara coastline, or hiking in the San Gabriel mountains with his wife and daughter.
A results-driven and accomplished Regional Vice President at Lane 4 Automotive, I bring a wealth of experience in strategic automotive management. Recognized for cultivating and sustaining profitable partnerships, implementing impactful training initiatives, and driving F&I business growth within dealership networks. A strategic leader with a proven ability to optimize operational efficiency, maximize sales revenue, and ensure strict compliance with industry regulations.
My expertise lies in developing and executing training programs that contribute to enhanced profitability and increased product sales penetration. I excel in fostering positive connections with both customers and employees, creating an engaged and high-performing team. Proficient in problem-solving and leveraging technological tools, I have consistently driven operational success throughout my career.
Jamie graduated from California Polytechnic University, Pomona with a Liberal Arts degree. With over twenty years of experience in the hospitality industry combined with her degree, Jamie has set herself apart by providing excellent customer service while having the ability to actively listen and effectively prepare a wide range of administrative services. Jamie is detailed oriented, with a proven ability to identify, analyze and solve problems.
Jamie enjoys reading and hosting game nights with friends. Jamie can be found most days enjoying time with her husband and young son.
Georgio began his career pursuing the study of medicine, before falling equally in love with visual storytelling and capturing attention. He never imagined a life outside of medicine, although he always had many extracurricular passions. He was an Emergency Medical Technician, Basic Life Support Instructor, evolutionary biology researcher, and an adjunct lecturer for the Biology Department at the City University of New York for over 5 years. But he also always loved music, dance, and live performance. Thats what led him to join Stageworks at Brooklyn Technical High School, where he learned stage lighting and multi-cam video mixing. He went on to become a DJ, MC, lighting technician, and video technician. His worlds of medicine and production combined when Georgio joined Dr. Maurice Selby as the cohost of “Health in Harlem” on WHCR 90.3FM, a medical radio talk show meant to inform and empower people to make the best health choices for themselves.
Georgio thought the show belonged on camera, so he maxed out his credit card at B&H Photo and Video in New York buying video gear to make the vision a reality. That show is now available anywhere that you can find podcasts and has had over a 100 recorded mutli-cam video livestreams. The leap that he took for Health In Harlem also served as the buy-in that he used to join the Boustany Film Company and begin his professional career in filmmaking and story telling. After hundreds of weddings, product shoots, editorials, short films, documentaries, music videos, sport highlights, and commercials, Georgio decided to dedicate the rest of his career to capturing and creating moments.
He was recruited from New York City to join the Lane 4 Team to capture and share the extraordinary nature of the dealerships that we cater to. Today he is leveraging over a decade in production and business development to build an even larger creative network to materialize the dreams of our partners. Georgio will ensure your customers know your dealership and team before they walk in and drive out.
With a passion for the automotive industry and a talent for creating engaging content, Kim is an accomplished content creator for social media. Specializing in helping clients find their unique voice and cater to their target audience, Kim delivers relevant and captivating content that drives results.
Kim is certified as an F&I (Finance and Insurance) professional. Equipped with this expertise, Kim is adept at training staff and implementing strategies to increase profitability within car dealerships. Representing Lane4, Kim excels at leveraging the company’s comprehensive range of products to enhance customer satisfaction and drive business success.
Beyond what she does for Lane4, she is a devoted mother of four, showcasing exceptional multitasking and time management skills. Kim holds a degree from Cal Poly Pomona in Gender, Ethnicity, and Multicultural Studies with an Emphasis in Women’s Studies, providing her with a unique perspective and a deep understanding of diverse audiences.
Driven by a love for challenges, Kim thrives in dynamic environments where she can continue to learn, grow, and adapt. Kim is committed to connecting with businesses and exploring ways to help them flourish. Her passion for fostering connections, coupled with her dedication to professional development, allows Kim to consistently deliver outstanding results.
In her free time, she enjoys time with her Husband and family, loves her time alone going on walks in the morning to Starbucks. On a Saturday night you will find her Dancing, Singing, and Inventing something new.
Andrea Allizadeh, a 2023 Arizona State University graduate, currently holds the role of Vice President of Marketing. Recognized for her strategic leadership, Andrea excels in crafting and implementing impactful marketing strategies. Her expertise spans market analysis, brand development, and campaign management, with proficiency in both traditional and digital marketing. Known for fostering collaboration and driving results, Andrea is a dynamic force in the industry, shaping brand narratives and achieving organizational success.
In addition to her professional pursuits, Andrea is distinguished by her hardworking and energetic approach. In her free time, she finds joy in working out and cherishes moments spent hanging out with friends. Andrea’s dedication extends beyond the boardroom, creating a well-rounded professional with a passion for excellence both inside and outside the workplace.
With many years of experience in both the automotive and service industries, Maria is devoted to ensuring clients and dealerships are met with the best possible concierge experience. Maria has been fortunate enough to work in one of the top 10 GM dealerships in the nation. This is where she developed and honed her impeccable public relation skills. While working in business environments committed to customer retention and satisfaction, Maria has consistently been the backbone of the companies she has been a part of.
Maria is an outgoing, hard-working, and caring person who has a stellar reputation for keeping dealership management 100% satisfied. She brings the same exuberance to Lane4 and is a critical part of the team.
At Lane Automotive, we believe in the power of talent and growth potential. Introducing Fiona Guiles, a current student at Citrus College, poised to bring a fresh perspective and a wealth of skills to our team as office manager. Fiona displays effective communication, organizational excellence, her attention to detail ensures that operations run smoothly and effectively, contributing to increased productivity and success within the company.
Fiona embodies a growth mindset and a willingness to embrace new challenges and opportunities for learning and development. She thrives in dynamic environments and adapts quickly to change, making her well-suited to navigate the evolving demands of the office manager role.
High school graduate with a passion for striving for success, family, and friends. I find fulfillment in setting goals, working hard to achieve them, and inspiring others to do the same. When I’m not pursuing success, you can find me bowling or enjoying quality time with my loved ones. Committed to both personal growth and building strong connections with others, I strive to make a positive impact in everything I do.
