We work on your behalf to create
“hassle-free and handled” turnkey solutions.
Customized Solutions to Increase Profitability and Incremental Sales
F&I Solutions
Dealer Services
Business Development
Consulting & Training
Finance & Insurance has always been an important revenue generator for car dealers, but now more than ever it’s becoming a major driver of profit. We partner with the nation’s largest F&I service providers, so we can tailor products to fit your needs and customized solutions to increase profitability and incremental sales.
Your profit-margin increases when your team learns how to sell more than cars. In addition to helping dealers recruit and staff, we fully train your teams to gain momentum.
Lane4 Automotive Services was born out of Eddie’s passion for helping car dealerships realize new revenue streams and best options for their customers. He assembled a Leadership Team from a wide range of backgrounds to create a well-rounded, service oriented, One Stop Shop. Lane4 has a dealer-centric focus to create better mechanisms for profit, and a wide network of strategic partners to implement them. As an independent, we pick the best option in every area or “lane” to provide custom solutions, best practices, and further enhance successful businesses.
Years of industry experience with the biggest automotive manufacturers gives us the strategic advantage to train your teams.
Eddie left his dream job for one simple reason: an unfettered desire to offer the best business solutions to dealerships. As a top rep in the company, Eddie was an established agent with incomparable integrity to a massive network. As an independent agent, Eddie has signed a few of the nation’s top-volume franchise dealers, to name a few. With over 20 years of experience in the automobile industry, he also has first-hand success in finance, management, and business development at high volume dealerships.
“Lane4” is a nod to Eddie’s love of sports. He approaches his business with competitive fierceness from a point of advantage in the fastest lane. His personal relationships with friends, family, and clients are considered his greatest equity and pride in life.
Orel Hershiser is a man of great accomplishments on and off the field. World Series MVP, National and American League Championship Series MVP, Professional Poker Player, Bestselling Author, and Emmy Award-Winning Broadcaster, just to name a few. His nickname is “Bulldog” because of his tenacity and winning attitude while keeping his integrity.
It is a natural fit for Orel to join the Lane4 team as Business Brand Ambassador. It is an undeniable match to the four pillars of what Lane4 embodies as a business.
United States Marine. 35-year corporate career. Family man. Sports guy. Keith has nothing to prove. He navigated a successful climb up the corporate ladder to attain Vice President of Sales & Operations. He lives and breathes company profitability. His gratification comes in helping others find revenue streams and a stronger bottom line.
A doting Grandpa, adoring Husband and Dad, Keith is happiest spending time with family and friends.
Growing up within a close family that values a strong work ethic, Michael uses this family value as his driving force. With over 10 years of experience as a first responder within a high-volume fire department in Southern California, Michael excels at critical decision-making in high pressure circumstances.
In conjunction with years of Marketing and Customer Service experience, Michael brings the full spectrum of what is needed to get the job done. He is a community focused volunteer and has participated with organizations closest to his heart: Los Angeles Regional Food Bank, Autism Speaks, American Red Cross, and Susan G. Komen Race for the Cure. When he is not hard at work, you can find Michael enjoying a local baseball game, camping along the Santa Barbara coastline or hiking in the San Gabriel Mountains with his wife and daughter.
Jamie graduated from California Polytechnic University, Pomona with a Liberal Arts degree. With over twenty years of experience in the hospitality industry combined with her degree, Jamie has set herself apart by providing excellent customer service while having the ability to actively listen and effectively prepare a wide range of administrative services. Jamie is detailed oriented, with a proven ability to identify, analyze and solve problems.
Jamie enjoys reading and hosting game nights with friends. Jamie can be found most days enjoying time with her husband and young son.
With many years of experience in both the automotive and service industries, Maria is devoted to ensuring clients and dealerships are met with the best possible concierge experience. Maria has been fortunate enough to work in one of the top 10 dealerships in the nation. This is where she developed and honed her impeccable public relation skills. While working in business environments committed to customer retention and satisfaction, Maria has consistently been the backbone of the companies she has been a part of.
Maria is an outgoing, hard-working, and caring person who has a stellar reputation for keeping dealership management 100% satisfied. She brings the same exuberance to Lane4 and is a critical part of the team.
Sloane is a recent college graduate. She graduated from the University of Nevada, Las Vegas with a degree in Kinesiology. She has experience working in the automotive industry and was a key member in making sure the dealership ran efficiently. Her passion combined with her exceptional communication skills helps her establish trusted relationships. She consistently goes above and beyond to support clients. She’s personal, friendly, kind, and self-motivated.
In her free time, Sloane enjoys going on hikes, practicing yoga, spending time with her family/dog.
